Helvetica - CANCELED, due to weather

Jordan River Arts Council invites you to a Film Night

 

 

Helvetica

 

A Documentary Film Produced and Directed by Gary Hustwit

 

About the Film



 

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.

 



Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. The film was shot in high-definition on location in the United States, England, the Netherlands, Germany, Switzerland, France and Belgium. 

Interviewees in Helvetica include some of the most illustrious and innovative names in the design world.

 

Helvetica had its World Premiere at the South by Southwest Film Festival in March 2007. The film subsequently toured film festivals, special events, and art house cinemas worldwide, playing in over 300 cities in 40 countries. The film was nominated for a 2008 Independent Spirit Award in the "Truer Than Fiction" category.

 

Join us on Wednesday, March 23, 2011, 6:30 PM

 

Charlevoix Public Library

220 Clinton Street, Charlevoix, MI

(231) 547-2651

Community Room B

 

About the Typeface



Helvetica was developed by Max Miedinger with Edüard Hoffmann in 1957 for the Haas Type Foundry in Münchenstein, Switzerland. 

Introduced amidst a wave of popularity of Swiss design, and fueled by advertising agencies selling this new design style to their clients, Helvetica quickly appeared in corporate logos, signage for transportation systems, fine art prints, and myriad other uses worldwide. Inclusion of the font in home computer systems such as the Apple Macintosh in 1984 only further cemented its ubiquity.